As fall semester ramps up, you may be interested in potentially starting up your business, joining an organization, or becoming an engineering intern at Google. In all cases, your reputation will precede you.
Why is personal branding important for college students?
The age old saying about college life is that you have the chance to; "Define who you are and become the person you want to be." In that same perspective, your personal brand should be thought of in that same light.
Others’ perception of you (your personal brand) is determined by the people you surround yourself with, your work ethic, how you dress, and more importantly…what you post. What you post online corresponds with your online presence. It may seem premature to think of personal branding as a college student, but in a technology –driven society, it’s more imperative to focus on your personal brand, especially online.
Reclaim your personal brand
Your online brand is a permanent footprint into your life and can be used for you or against you. It tells potential employers if you’re socially conscious, if you’re a foodie, if you’re health conscious and so on. It also tells employers if you’re a party animal so, be mindful of what you post online. Clean up your social media profiles and create your professional LinkedIn profile.
It’s never too early too early to begin networking; in fact, experts say you should begin building your professional network before you need it. We’ve heard the familiar term, it’s not what you know, but who you know. In today’s digital world, you may need to change the latter section to, who knows you? Your social networking pages say a lot about you. Professional networking platforms like LinkedIn are particularly rewarding for college students who are seeking internships and jobs.
What does LinkedIn offer College students?
LinkedIn offers features that cater to college students like the option to add college coursework that relates to the internship or job you’re seeking. You can follow employers to keep track of internship and job opportunities. College students should also take advantage of the group search option as a tool for networking with like-minded peers. Most importantly, employers can find you based on the strength of your profile. According to an article on Social Media Today, 77% of employers now post their vacant position on LinkedIn.
"If people like you they will listen to you, but if they trust you they'll do business with you." - Zig Ziglar
Do you believe establishing a personal brand on campus is important? What do your social media profiles say about you? Share your thoughts in the comments below.